SFCD is a digital product agency that combines strategy, design and engineering to create world-class mobile and web apps.

Kicksend logo

Designing a logo for a photo service that keeps you close to your loved ones


When the team at Kicksend was ready to relaunch their product, they hired SFCD to redesign their logo. The goal was to convey that the product was more than just a file sharing app. It was a powerful way to connect to the people who matter most, through photos.

What we did

With a growing international audience, Kicksend didn't want to be thought of as just another social sharing app, so we ditched all the tech-heavy and photo-focused ideas and narrowed our exploration down to concepts that would communicate our client's brand values most precisely. The final deliverables included the logo mark, the type mark set in VAG Rounded, and the monochrome pictogram.

More projects


Halftone 2 iPad app